Content | Strategy | Accessibility

I'm a Content Leader, Strategist, Accessibility Advocate, and Researcher with a career built around one thing: making complex ideas easier to understand, wherever they may appear.

Before moving into Content Design, I spent ten years writing and managing content across retail marketing spaces, including webpages, blogs, articles, white papers, infographics, email campaigns, catalogs, digital ads, radio and video scripts, national campaigns, and more. I've led content at both senior and manager levels, giving me a broad perspective on how content works across channels, audiences, and business goals.

I brought that same curiosity to my Content Design work for the past four years, most recently as Senior Content Designer at Cisco, where I led content strategy and UX writing across enterprise employee platforms, internal selling tools, and AI-enabled product experiences. I led the content and UX strategy for Cisco's intranet homepage redesign — an employee hub serving 90,000+ people and 1M+ monthly visits — which increased engagement by 78%, task success to 85%, boosted user satisfaction to 95%, and earned a Cisco IT Innovation Award. On a separate project simplifying instructions to use a complex data-transfer tool, I helped reduce reported failures to 4% and reach 83% satisfaction. I also helped redesign the Cisco Apps page, improved search within Cisco’s OneSearch tool, created templates for multiple content architectures, and was an outspoken advocate for accessibility in designs.

Accessibility is a throughline in how I work, not an add-on: I've supported accessibility improvements across Cisco's employee experiences and presented on accessibility as a main-track speaker at Cisco's d.Zone design conference.

What I bring to every Content role is a combination of curiosity, adaptability, and a deep respect for the audience. I can zoom out to think strategically about a content ecosystem, then zoom in to find the right word, structure, or interaction.

This wide range of experience has taught me how to become an expert in subjects I don't initially know. I've written about everything from cars and bicycles to art supplies and enterprise technology, and I'm perfectly comfortable admitting when I don't know something. That's usually when the real fun begins.